Another summer blockbusters dominated by soulless retreats into the distance, a cry goes up families. It must be so? Why not give us the Hollywood stories with real people right, wit, insight and emotional depth, as before in ancient times? If so, would win new fans with a mean age of the old movies they have learned to flee from the multiplex. Not only are people of discernment, but the industry also could benefit.
Crazy, Stupid, Love has some claim to be the kind of films such arguments could hope to evoke. It addresses the harsh realities of marriage, parenthood, mid-life crisis, crisis of adolescence and the desire to rebel. He is not afraid to show that love is destructive and enrichment, and that the comedy that viewers can tragedy for its participants.
And 'ready to avoid the traditional devotions: this time is the mother who follows her loins at the expense of her children and her husband, honest and responsible. Male sexual predation has been accepted, not ridiculed. Infatuation of young people is respected, not attended.
Things become more widely acceptable as possible. Both men and women's concerns are taken seriously, as are a wide range of age groups: there are appropriate roles for 13 years and 17 years and twenty nice and friendly mid-life. PG-13 Notes in the United States and Britain, 12A average families can go together. Stars like Ryan Gosling, Steve Carell, Emma Stone and Julianne Moore to provide a layer of gloss unusual for a price. Pratfalls, and slapstick gags sexy mature are introduced into the mix, but it avoids the cynicism and the heat continued throughout.
Even an emergency to protect the lens, an issue that could be got out of hand and under control. The story itself is tuned to keep it less intimidating than it might have been. Although the natural urge is pessimistic, traditionally conciliatory conclusion is necessarily bolted on top. The end result has left some critics feeling short-changed, but most are very satisfied.
A question presents itself: If such an exercise can not simultaneously satisfy two moviegoers sound and studio bean-counters, can anything?
You might think that Crazy, Stupid Love, is the product of a stable indie worthy, but it is not. Very unusual these days, a large study dared to put their faith in a comedy at least a little bit nervous for adults. Not only is Warner Bros, but his rivals will be watching closely the outcome. So far, the results were less conclusive.
In its opening weekend in the U.S. in late July, crazy, stupid, love came at number five and took $ 19 million in 3300 screens. This problem of an end of Cowboys and Aliens, took $ 36 million screens in 5500, although considered a failure. However, Cowboys & Aliens cost $ 160 million to make, crazy, stupid love, a cost of $ 50 million.
This weekend, crazy, stupid, love, collected a total of $ 81 million in U.S. box office, doing the most American film 27 of the year so far. For advertising, distribution and cinemas have absorbed most of this sum, more will be needed to meet Warner. However, overseas earnings have begun to happen, and that is the kind of movie to do and on DVD. Things look pretty good.
The same, unlike most typical studio prices will remain Stark. This year, Pirates of the Caribbean: The Stranger Tides has one billion dollars in worldwide box office, not counting the proceeds from sales and the other arm. The production budget could be $ 300 million, but a return, who cares? Transformers: Dark of the Moon has taken $ 1.1 billion budget is $ 270M. Both films have been foreseen by the critics, of course.
Harry Potter and the Deathly Hallows Part 2, which costs only $ 200 million to make, took more than 1.3 billion, and when Warner Bros. did what they knew they were on a sure thing . For GreenLight crazy, stupid laws, they had to take a risk knowing that the rise could be limited. He paid in some way, but less demanding comedies have done much better than this. Part II Hangover made nearly $ 600m, girls were more than $ 280m.
Nevertheless, Crazy, Stupid, Love hit parts they do not. On his first weekend in the United States, 71 percent of the audience over 25 years maybe it is possible to winkling old movie buffs, but is required for the core teen market seem more doubtful. Although it is said in a male perspective, it does not seem to have overcome traditional gender stereotypes. The audience was overwhelmingly female, like any standard romcom.
The experiment continues, and you too can be part of the data. If you want a more adult films are made, your duty is clear. Out and see the Crazy, Stupid, Love.
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